CRM (Customer Relationship Management) is a category of integrated, data driven solutions that improve how you interact and do business with your customers. CRM systems and applications are designed to manage and maintain customer relationships, track engagement and sales, and deliver actionable data — All in one place.
Microsoft Dynamics CRM is a customer relationship management application from Microsoft that provides sales, service, and marketing capabilities. Microsoft sells Microsoft Dynamics CRM separately from the ERP products. CRM is available either as on-premises software or as a software-as-a-service offering called “Microsoft Dynamics CRM Online”.
CRM solutions streamline processes and increase profitability in your sales, marketing, and service divisions. A strong CRM solution is a multifaceted platform where everything is stored which is crucial to develop, improve, and retain your customer relationships. Without the support of an integrated CRM solution, you may miss growth opportunities and lose revenue because you’re not maximizing your business relationships.
Microsoft Dynamics CRM has solutions for your sales, customer service, field service, talent hunting, finance operations, retail operations, project service automation, marketing and last but not least customer insights.